A new campaign from Rock the Vote aims to mobilize and educate young Americans with QR code-embedded t-shirts.

Nonprofit organisation Rock the Vote is placing QR codes on t-shirts that can be scanned to access a mobile site where you can register to vote, watch videos about the election, sign up to receive email or SMS updates, and engage with social media.

For this initiative, Rock the Vote teamed up with social media platform PromoJam and clothing companies Junk Food clothing and Threads for Thought. The t-shirts are designed to inspire and educate young Americans via their smartphones and a useful application of QR codes.

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