The clothing brand is collaborating with artists to create an in-store digital fashion portrait service called Ted’s Drawing Room.

A fun initiative from Ted Baker sees the brand create a live art event for consumers in-store on Saturday 17th March, where they will be able to try on pieces from the new SS12 collection and pose for a photograph. 100 customers will be chosen to have their image recreated by a top illustrator and they will receive a signed and framed one-off fashion portrait.

This digital service, called “Ted’s Drawing Room,” will use Instagram to capture images of customers, which will then be sent to a studio in London where the illustrators will be located. The 11 illustrators, including Jacqueline Bissett, Niki Pilkington, Michael Frith, Harry Malt and Matthew Green, will choose their muse from the photos, selecting and drawing looks they like.

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