What Is The Psychology Of The Socially-Conscious Consumer?
Global research from Nielsen takes a deep-dive into the world of cause marketing and deconstructs the impact of brands for social good.
Nielsen released research that sampled 28,000 respondents from 56 countries to look at bettering the effectiveness of cause marketing. They were asked questions probing whether they prefer to pay for products/services from companies that implement programs that give back to society, how likely they were to pay extra, if they’re more likely to recommend a product/service that gives back. Here are some top-line thoughts based on the report:
Psychographic Trends Do Not Simply Move From West to East