What Is The Psychology Of The Socially-Conscious Consumer?

What Is The Psychology Of The Socially-Conscious Consumer?
technology

Global research from Nielsen takes a deep-dive into the world of cause marketing and deconstructs the impact of brands for social good.

Plus Aziz
  • 28 march 2012


Nielsen released research that sampled 28,000 respondents from 56 countries to look at bettering the effectiveness of cause marketing. They were asked questions probing whether they prefer to pay for products/services from companies that implement programs that give back to society, how likely they were to pay extra, if they’re more likely to recommend a product/service that gives back. Here are some top-line thoughts based on the report:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.