This Week In Brand Strategy & Marketing
PSFK curates some of the strategy, digital and creative advertising news catching our attention.
We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention.
Discussions Shaping Strategy, Creativity & InnovationThe Myth of Overnight Success (Angry Birds was Rovio’s 52nd Game) The Case Against Google (on privacy, the evolution of search, and Google’s changing business model) Don’t Build Products. Build Platforms. The (Present) and Future of Business: Speed and Nowness How Superconnectivity Kills Economics An Interview with Cyborg Anthropologist Amber Case (on the human relationship to technology) When Global Money Talks, It Speaks English Amazon vs. Apple: Competing Echosystem Strategies UK Is the Most ‘Internet-Based’ Major Economy Marketing Startups: Geeks Aren’t Known for their Social Skills John Hegarty: Advertising is Suffering from A Creative Deficit Myths of Right-Brained Creativity School Report 2012: Do Kids Want to Code in Class?
Notable Ideas: New Products, Platforms and Projects