We bring you the most stimulating and exciting stories from the world of wellness research.

PSFK has partnered with Boehringer Ingelheim to bring you a snapshot of Ten Innovative Ideas each week that are reshaping the health care industry. Continue reading below for the most exciting ideas from the past seven days.

QR Code-Enabled Condoms To Let Users Check-In When Having ‘Safe Sex’ In an effort to promote safe sex practices, US-based sexual and reproductive health care organization, Planned Parenthood, passed out free condoms with QR codes on the packaging to enable people to share their responsible behaviors as part of its “Where Did You Wear It?” campaign. By scanning the codes, users were directed to a page where they could share basic personal information such as age and sex and check-in to an interactive world map, which showed the approximate location of the couples. Not only was the campaign playful and positive, but it also provides valuable data to the organization about who their message is reaching, perhaps helping them to design more effective marketing. So far, all 50 states and six continents have reported check-ins.

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