The financial company's customers can get exclusive deals by tweeting merchant-specific hashtags to load couponless savings opportunities.

American Express introduces a new experience for cardmembers that utilizes the power of social networks. U.S. cardmembers can now sync their card with Twitter accounts, allowing them to turn customized Twitter hashtags into couponless savings. Once they log on to Twitter via any devices, they will be able to tweet the special offer and instantly load the savings into their cards. After qualifying purchases at participating merchants, including Best Buy, McDonald's, Whole Foods, Zappos, and more, the savings are automatically delivered via statement credit in just a few days.

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