In Brief

A digital installation at the Tate Modern in London called 'The Hello Cube' used Twitter commands to trigger projected animations.

Hellicar & Lewis created an interactive digital installation at London’s Tate Modern called The Hello Cube, which used gesture and Twitter commands to trigger animations. These were filmed from within the cube and then projected onto the gallery walls. Inspired by the work of Yayoi Kusama, The Hello Cube turned tweets into short animations of different patterns, colors and shapes.

Visitors or remote Twitter users could dictate what was shown by tweeting certain commands. These were made up of scenes such as ‘spots’, ‘drawn’, ‘texture’ and ‘cells’, actions such as ‘slower’, ‘faster’, ‘bigger’, ‘smaller’, ‘shake’, ‘mirror’ and ‘twirl’, and different colors. An image of the creation was sent to the user’s Twitter account for sharing and the projected animation could also be altered by visitors by sticking their hands through holes in the side of the cube. You can see Hellicar & Lewis discuss their creative brief, inspiration and approach in the video below:

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