App stores and tablets helped drive enormous growth in 2011, according to an IAB/PricewaterhouseCoopers report.

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This article titled “Mobile ad spend soars to £203m” was written by Mark Sweney, for on Tuesday 20th March 2012 07.08 UTC

The explosion in popularity of Apple and Google's app stores and soaring sales of tablets helped fuel a 157% year-on-year increase in mobile advertising spend to more than £200m in the UK in 2011.

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