App stores and tablets helped drive enormous growth in 2011, according to an IAB/PricewaterhouseCoopers report.

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This article titled “Mobile ad spend soars to £203m” was written by Mark Sweney, for guardian.co.uk on Tuesday 20th March 2012 07.08 UTC

The explosion in popularity of Apple and Google's app stores and soaring sales of tablets helped fuel a 157% year-on-year increase in mobile advertising spend to more than £200m in the UK in 2011.

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