The mega-brand launches a campaign to cut down on food waste saying it will actually make businesses in that industry more cost-effective.

With growing concern about hunger around the world, the stubborn fact persists that the problem with food waste is one of distribution, not supply. In the United States and United Kingdom, anywhere from 33 to 40 percent of food is wasted. Food waste is also a problem in other affluent regions of the world, including East Asia and the Middle East.

Unilever quotes the statistic that 400,000 tons of food are wasted annually, much of it in restaurants and professional kitchens–at a cost to business. To that end, the food and consumer packaged goods giant branched out its United Against Waste campaign to its North American division.

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