Force behind MoveOn joins Chris Hughes and former Onion editor to fighting 'inanity' of the internet.

This article titled “New media gurus launch Upworthy – their ‘super-basic’ internet start-up” was written by Ed Pilkington, for guardian.co.uk on Monday 26th March 2012 15.48 UTC

As Upworthy’s launch editors openly admit the first offering from the new website is “super-basic”. It contains nothing more, so far, than a mission statement and a couple of links relating to the Trayvon Martin story.

But as any start-up entrepreneur will tell you, you’ve got to begin somewhere. Upworthy’s founders hope that Monday’s modest offering will snowball into a website that becomes “the place to find awesome, meaningful, visual things to share”.

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