menu

Wes Anderson Directs Imaginative Stop Motion Ad For Sony [Video]

Wes Anderson Directs Imaginative Stop Motion Ad For Sony [Video]
technology

The film director's commercial for the Sony Xperia smartphone shows it being powered by tiny robots.

Emma Hutchings
  • 27 march 2012

After directing two recent commercials for Hyundai, Wes Anderson has now turned to Sony with an advert for their Xperia smartphones that uses stop motion animation. The director, who used stop motion techniques before for his film Fantastic Mr. Fox, worked with animation studio Laika/house for the 60-second ‘Made of Imagination’ TV spot. It features the imaginings of 8-year-old Jake Ryan who thinks that smartphones have tiny robots inside them making the devices work. Take a look at the commercial below:

Laika/house

+#technology
+advertising
+Automotive
+children
+Electronics & Gadgets
+Entertainment
+home
+sony
+stop-motion
+technology
+Wes Anderson
+work
Trending

PSFK 2017: How To Close The Pleasure Gap With Product Design Innovation

Arts & Culture
Debriefs
PSFK EVENTS
Beauty Yesterday
Travel Yesterday
No search results found.