Wes Anderson Directs Imaginative Stop Motion Ad For Sony [Video]

Wes Anderson Directs Imaginative Stop Motion Ad For Sony [Video]

The film director's commercial for the Sony Xperia smartphone shows it being powered by tiny robots.

Emma Hutchings
  • 27 march 2012

After directing two recent commercials for Hyundai, Wes Anderson has now turned to Sony with an advert for their Xperia smartphones that uses stop motion animation. The director, who used stop motion techniques before for his film Fantastic Mr. Fox, worked with animation studio Laika/house for the 60-second ‘Made of Imagination’ TV spot. It features the imaginings of 8-year-old Jake Ryan who thinks that smartphones have tiny robots inside them making the devices work. Take a look at the commercial below:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.