Will The Wine Of The Future Come In A Can?

Will The Wine Of The Future Come In A Can?
Advertising

An innovative can design for winemaker EB-Secco appeals to new markets and target consumers aged 20-39.

Emma Hutchings
  • 12 march 2012

Beverage can producer Ball Packaging Europe has developed a new design for fruit wine maker EB-Secco, which was presented to consumers at the ProWein trade show in Düsseldorf, Germany last week. Offering wine in cans is an attempt to open new markets and opportunities in light of rising wine exports, longstanding cork risks and declining favor amongst young people in traditional wine consumption areas.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.