Ad Agency Takes A Road Trip To Create A New Kind Of Pitch
The Engine is Red took their passion for sports and the North Lake Tahoe Marketing Cooperative and filmed themselves enjoying sports and posted it on their Facebook page.
Northern Calfornia-based advertising agency The Engine is Red sent AgencySpy their RFP response for the North Lake Tahoe Marketing Cooperative, which they hope will see them through to round two of pitching their spec work to the client.
To show their passion and enthusiasm for the business, the agency's employees took a trip to North Lake Tahoe, visiting over 50 iconic places in a single day and experiencing lots of different activities including snowboarding, golf, bowling, and even a dip in the cold lake itself. The Engine is Red chronicled their adventure in real-time on a dedicate Facebook page and in a video, which you can see below. You can also check out their full RFP response, which mirrors the look and feel of a Facebook Timeline. They expect to find out if their pitch has been successful later this week.