adidas Hires Young Female Creatives To Hold Events Around The World

adidas Hires Young Female Creatives To Hold Events Around The World

The brand's White Space Project invites young women from around the world to submit innovative ideas to update the retail experience.

Emma Hutchings
  • 17 april 2012

Adidas Originals has launched a new marketing campaign/creative platform called the White Space Project to offer women from around the world the chance to express and share their passions and talent. For this engaging branding project, local influencers and creators in cities including Berlin, Milan, Oslo, Tokyo and NYC have been given a blank canvas to put together a WSP event and fill it with their creativity.

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