adidas Hires Young Female Creatives To Hold Events Around The World
The brand's White Space Project invites young women from around the world to submit innovative ideas to update the retail experience.
Adidas Originals has launched a new marketing campaign/creative platform called the White Space Project to offer women from around the world the chance to express and share their passions and talent. For this engaging branding project, local influencers and creators in cities including Berlin, Milan, Oslo, Tokyo and NYC have been given a blank canvas to put together a WSP event and fill it with their creativity.
Eyewear designers Coco and Breezy and Malaysian singer/songwriter Yuna Zarai are some of the women who have been asked to participate in the White Space Project. They will be present at an upcoming music and fashion event on April 24th in the New York Adidas Originals store. You can see what different countries have been up to for the WSP on the Adidas Originals site, and you can check out the intro video and find out what Yuna Zarai, Coco and Breezy got up to below: