Anti-Logging Activists Tag Furniture With Fake Contest QR Codes
The Last Stand group attached faux labels to products in Australian big box furniture stores that actually link to a video showing where the wood comes from.
Environmental activist group The Last Stand attached tags to the furniture in Harvey Norman stores across Australia as part of a QR code campaign. The ‘Aussie Furniture Blitz’ labels instructed customers to scan the code to find out how they could win but they were instead directed to an anti-logging video on YouTube called ‘Where Harvey Norman furniture comes from.’ A statement on the group’s website says:
The wood for all of [Harvey Norman’s] native Australian furniture and flooring ranges comes from what little remains of high conservation valued forests in Tasmania, Victoria, New South Wales and West Australia. In many cases these forests are clear-felled, burnt and endangered animals habitat destroyed. We want Harvey Norman to look into plantation and recycled furniture.