Anti-Logging Activists Tag Furniture With Fake Contest QR Codes

Anti-Logging Activists Tag Furniture With Fake Contest QR Codes
technology

The Last Stand group attached faux labels to products in Australian big box furniture stores that actually link to a video showing where the wood comes from.

Emma Hutchings
  • 18 april 2012

Environmental activist group The Last Stand attached tags to the furniture in Harvey Norman stores across Australia as part of a QR code campaign. The ‘Aussie Furniture Blitz’ labels instructed customers to scan the code to find out how they could win but they were instead directed to an anti-logging video on YouTube called ‘Where Harvey Norman furniture comes from.’ A statement on the group’s website says:

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