Benetton Interactive Window Dances Along With People As They Pass By

Benetton Interactive Window Dances Along With People As They Pass By
technology

The window display features a digital textile that reacts to environmental stimuli and changes its form based on movement around it.

Emma Hutchings
  • 13 april 2012

Toccata is an interactive on-screen installation designed by Angelo Semeraro, a computer science grad working at Fabrica, Benetton’s research center in Italy. The immersive display is based on the illusion of playing with the forces of a physical environment. The application, developed using openframeworks and 2 dimensional physics simulator engine Box2d, features a digital textile that moves and twirls as people walk past Benetton’s window.

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