BERG Uses Cinematic Techniques To Create Tactile Product Photos [Video]

BERG Uses Cinematic Techniques To Create Tactile Product Photos [Video]
technology

The studio inspires new ways of showcasing products on tablets including focus and navigation to allow users to explore the images.

Emma Hutchings
  • 17 april 2012

BERG use cinematic techniques and swiping iPad functions to cast new light on product photography, inspiring new ways of showcasing items and non-linear visual storytelling.

What would happen if instead of a single product image or a linear video, we could flick and drag our way through time and the optical qualities of lenses? What if we had control of the depth of field, focus, lighting, exposure, frame-rate or camera position through tap and swipe?

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