Business innovation thought leader takes us through her favorite 5 retail experiences.

In our digitally infused world, more and more companies seem to opt for the click over the human touch. At PSFK, we believe that personal service still is critical in creating a differentiated service. To investigate this theme further, we’re running a series of interviews with experts. We asked Helen Walters to list us five great service experiences she cherishes. Helen is a respected thought-leader in the business innovation space and when we approached Helen she told us,

“I’ve never really enjoyed shopping, which is why I quickly embraced the Internet as a way to stock up on essentials without having to endure the misery of the high street. And, as more and more products have become commodities, so too have some companies done an incredible job of figuring out ever more ingenious ways to help me avoid actually having to interact with another human being.

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