Zimride created a parody launch video that shows people riding on the handlebars as part of a "vehicle sharing" initiative.

Car sharing service Zimride launched a joke bike sharing program called ‘Zimbike’ in their recent blog post.

On an average ride, over 80% of the bike goes un-used by a solo biker and tandem bikes are too large for commuters in crowded cities.

Their “revolutionary” solution is for people to ride on the handlebars and on the back of bikes so they save money, make new friends and share the ride. This humorous launch video for Zimbike parodies the sharing start-up craze:


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