Kiip the mobile game rewards app, is branching out into the world of wellness of offer athletes a little extra motivation to run that extra mile.

Kiip, a mobile application that partners with major brands to offer mobile gamers real-world rewards for their virtual achievements, has expanded their business model to include the growing market of personal fitness tracking apps. The original concept targeted an engaged user-base of mobile gamers, who spent much of their free time on popular titles like Get Jump and Charadium II, reaching out to players at moments when they had achieved milestones within a game to create positive brand associations. “You’ve just gotten a new high score and now we’d like to offer you a free coffee from Starbucks.” Currently, Kiip is giving out five rewards a second across 120 apps with a total base of 30 million users.

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