Brands Reward Your Fitness Achievements With Useful Products

Brands Reward Your Fitness Achievements With Useful Products
Advertising

Kiip the mobile game rewards app, is branching out into the world of wellness of offer athletes a little extra motivation to run that extra mile.

Timothy Ryan, PSFK Labs
  • 14 april 2012

Kiip, a mobile application that partners with major brands to offer mobile gamers real-world rewards for their virtual achievements, has expanded their business model to include the growing market of personal fitness tracking apps. The original concept targeted an engaged user-base of mobile gamers, who spent much of their free time on popular titles like Get Jump and Charadium II, reaching out to players at moments when they had achieved milestones within a game to create positive brand associations. “You’ve just gotten a new high score and now we’d like to offer you a free coffee from Starbucks.” Currently, Kiip is giving out five rewards a second across 120 apps with a total base of 30 million users.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.