This Week In Brand Strategy & Marketing
PSFK curates some of the strategy, digital and creative advertising news catching our attention.
We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention.
Discussions Shaping Strategy, Creativity & InnovationFacebook, Google Must Adapt As Users Embrace ‘Unsocial’ Networks (on the growth of smaller, closed networks – and the challenge for marketers in reaching transitioning users) Innovation Isn’t Easy, Especially Midstream (why a company like Kodak couldn’t build a platform like Instagram) The Flight from Conversation (on technology’s ability to keep us isolated) How Mobile Technologies Are Shaping a Generation The Jig Is Up: Time to Get Past Facebook and Invent A New Future (we need a new paradigm for social-mobile-local) How to Create Products Hand in Hand with Your Customer (on participatory design) On identity, privacy and trust online: How Open Is Your Internet? An Interactive Map The Geography of Trust in Social Networks (a cultural anthropologist’s observations, through the story of a young man in China that used his social network to bypass and protest internet censorship in China) Sergei Brin on the Internet’s Future
Notable Ideas: New Products, Platforms and Projects