How The #BullyMovie Campaign Beat The Motion Picture Association [Headlines]

How The #BullyMovie Campaign Beat The Motion Picture Association [Headlines]
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What kind of campaign do you use to build momentum for a movie that tries to speak for the voiceless?

Dory Carr-Harris, PSFK
  • 13 april 2012

How do you promote a movie that attempts to give a voice to the voiceless? This is the challenge that fell upon the makers and distributors of Bully, a documentary on childhood bullying that will hit theaters nationwide on Friday. Mashable

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