Augmented Reality App Shows You How To Pour A Pint Like A Pro
Bulmers Cider launches a new campaign to interact and engage consumers by educating them about the product
Apparently, there’s more to serving a pint of cider than just pouring it in a glass. Bulmers will be launching an augmented reality app that shows users how to professionally pour and serve the alcoholic beverage. To see the animated video, users will need to download the app and point their smartphones at special QR codes. These barcodes will appear on drip mats, posters and window vinyls across 10,000 pubs in the U.K.