The iconic brand creates an opening event and a retail experience that blends physical and digital dimensions.

To herald the opening of the first Burberry flagship store in Taiwan, the brand has created a fully immersive, multi-sensory experience that celebrates the brand’s heritage. The concept involves a custom cylindrical space built within the store that brings to life the world of Burberry heritage, fashion, and weather. The live event concept, Burberry World Live, is designed to highlight the brand’s key differentiator among its competitors, and the weather bears reference to Burberry’s iconic trench coats.

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