Cars Used As Game Controllers In A Giant Version Of Pong [Video]

Cars Used As Game Controllers In A Giant Version Of Pong [Video]
Advertising

Test drive event helps brand the Smart Fortwo electric drive as a fun car, not just an eco-friendly car.

Emma Hutchings
  • 18 april 2012

Agency BBDO Germany were tasked with branding the Smart Fortwo electric drive as a fun car, not just an eco-friendly car. To do so, they arranged a test drive event at the IAA motor show in Frankfurt where two of the vehicles were used as controllers in a version of the game Pong, called “eBall.” Laser measurement technology was used to follow the cars as they moved forward and reversed, and the game was shown on a large screen.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.