Coca-Cola Launches A Low-Cal, Non-Alcoholic Beer
Beverage company revamps exclusive drink to appeal to a European market.
You’ve probably never heard of the soft drink called Tumult. That is because this drink is currently being sold exclusively in Paris, France. Owned by the Coca-Cola Company, Tumult is a more sophisticated soda beverage that targets the urban, trendy people in their 30s. The drink looks and tastes similar to beer, but is actually non-alcoholic and low in calories.
Now, Coca-Cola has redesigned Tumult’s packaging and label to be more modern and up-beat in order to appeal to a broader European crowd. The beverage company hopes to launch Tumult outside of Paris and commissioned design agency Taxi Studio to revamp Tumult’s brand.