The shop that sells only one product shows how design can help to promote merchandise.

A retail store in Tel Aviv, Israel, is targeting a niche market as it only sells contact lenses. Unlike other optometry shops, you won't find any sunglasses, spectacles, or eyewear accessories in this store – only boxes of various contact lenses. Its one-of-a-kind concept has lead to a unique interior that's inspired by these small, disposable specs.

Miss Lee Design applied descriptions of contact lenses to the design of the store. Elements like cleanliness, transparency, clarity, reflection, gliding, lightness, and tension between black and white, are seen throughout the store. Small details like the concave ceiling lights and the embossed wall inspired by sight tests, add character to the minimalist and aesthetic interior design.

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