Dan Weiden: The Future Of TV Is About Consumer Relationships

Dan Weiden: The Future Of TV Is About Consumer Relationships

Advertising guru believes TV will remain an important channel for the creation of strong and provocative interactions with customers.

Eveliina Nieminen
  • 30 april 2012

Dan Wieden, successful award-winning American advertising executive who co-founded Wieden+Kennedy, suggests that both online interaction and more traditional broadcasting are required to establish strong relationships between companies and customers.

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