Dan Weiden: The Future Of TV Is About Consumer Relationships

Dan Weiden: The Future Of TV Is About Consumer Relationships
Advertising

Advertising guru believes TV will remain an important channel for the creation of strong and provocative interactions with customers.

Eveliina Nieminen
  • 30 april 2012

Dan Wieden, successful award-winning American advertising executive who co-founded Wieden+Kennedy, suggests that both online interaction and more traditional broadcasting are required to establish strong relationships between companies and customers.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.