American diner enlists the help of celebrities to create fun, candid videos on College Humor.com to appeal to a younger audience.

Denny’s branded entertainment ‘Always Open’ recently debuted its second season where comedian Dave Koechner candidly interviews Jessica Biel. These mini web series are no longer than four minutes and feature Koechner from Saturday Night Live interviewing celebrities unscripted. The only reference to Denny’s is that the host and the guest share a booth in the diner and the video ends with the company’s logo and its tagline, “America’s diner is always open.”

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in