Diet Coke Gets A Gaultier Haute Couture Makeover
The beverage brand has launched new bottle designs featuring classic sailor stripes and corsets.
Renowned French fashion designer Jean Paul Gaultier, new creative director for Diet Coke in Europe, presents a compelling high fashion treatment of the Diet Coke line by launching two artistic interpretations of the Diet Coke bottle. Titled “Night and Day,” the two limited edition bottles reflect Gaultier’s haute couture influences: Breton Beauty (Diet Coke Day) features the designer’s signature Breton sailor stripes, while Corset Clad (Diet Coke Night) embodies a sexy corset shaped like a cone. Starting April 16th, the bottles will be available at Harvey Nichols stores in the UK.