Dissolvable Wrapper Lets You Drink Your Instant Coffee & The Packaging
Revolutionary packaging disappears in water and is also edible.
MonoSol has found a smart way to reduce plastic waste by creating water-soluble wrappers. What this essentially means is that you can conveniently dissolve the content along with the packaging in water. It’s perfect for instant food and drinks like hot chocolate, coffee, oatmeal, and soup.
The dissovable film is transparent and looks like plastic. It’s safe to consume, biodegradable, and flavors can even be added. MonoSol has produced other water-soluble products such as clothing, pesticides and detergents.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.