A hilarious sound system in its delivery vehicles create fake engine noises to alert people of their presence with the words 'Domino's' and 'Pizza' interspersed.

Domino’s Pizza has often rolled out innovative and captivating marketing campaigns, like a recent one that enabled customers to order pizza via a billboard. Yesterday, Domino’s launched Safe Sound –  a campaign in the Netherlands that integrates human-made engine noises into their previously silent electric delivery scooters. Not only do the new scooters make streets safer for pedestrians, but it automatically draws attention by broadcasting certain phrases of what sounds like a man saying “Domino’s” and “Pizza” in between revving noises. Check out the head-turning video of the scooter in action below:

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