How a store that barely operates for ten hours a week can be a viable business venture.

Have a craving for donuts? The Doughnut Vault  in Chicago's River North neighborhood may not be your best bet for some deep-fried goodness. Housed in an old bank vault, the shop is open at 8:30 AM Tuesdays through Fridays and 9:30 AM on Saturdays for a very small window of time.  Once the last donut is sold the blue doors are shuttered, which typically an hour or two after opening.

Opened by restaurateur and chef, Brendan Sodikoff — of Per Se and Alain Ducasse kitchen. The Doughnut Vault is a thriving business selling coffee and around 600 hundred donuts a day, creating a buzz and viable business off of scarcity.

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