Dove Facebook Campaign Hugely Misleading [Headlines]

Dove Facebook Campaign Hugely Misleading [Headlines]
Advertising

New beauty campaign doesn't deliver on its promises to delete negative body image ads.

Allie Walker
  • 26 april 2012

The new ‘Ad Makeover’ campaign for Dove claims to replace diet and weight loss ads for ads with positive messages, but in reality, the campaign is not deleting or replacing anything. Business Insider

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.