Dove Lets You Hack Facebook Diet Ads To Offer Positive Messages [Video]

Dove Lets You Hack Facebook Diet Ads To Offer Positive Messages [Video]
technology

A creative campaign targets women to help them feel better about themselves.

Yi Chen
  • 24 april 2012


Dove has released a Facebook app in Australia that lets users create targeted advertising that would essentially replace negative Facebook ads – the ones promoting cellulite creams, bigger busts, or diet fads. The ‘Ad Makeover’ app is part of Dove’s ‘Real Beauty’ campaign to promote positive female body image.

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