Cyril Zammit, Fair Director at Design Days Dubai, weighs on why the city is now being taken seriously by the global design community.

PSFK initially met up with Cyril Zammit in September 2011 while he was in the midst of putting together the Design Days Dubai fair (DDD). Upon attending the fair last month, we got the chance to interview him to chat about his experience and it's larger meaning for the Middle East. He expresses his faith in Dubai's cultural power by referencing DDD's curatorial strategy and key learnings from the fair's participants.

Tell us about your background and how you got involved with Design Days Dubai.

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