Dunkin’ Donuts Interactive Bus Ad Sprays The Aroma Of Coffee
Dunkin' Donuts uses ambient scent to release the scent of their brew when a radio ad played, to help increase brand awareness in South Korea.
A South Korean Dunkin’ Donuts campaign is reinventing the traditional radio advertisement using unique technology and the smell of coffee. The campaign, named, Flavor Radio releases coffee aroma via sound recognition technology.
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