Electronic Dance Genre May Be The Next Big Investment [Headlines]

Electronic Dance Genre May Be The Next Big Investment [Headlines]
Advertising

The almost cult-like following of this type of music and its associated festivals is a draw for advertisers.

Dory Carr-Harris, PSFK
  • 5 april 2012

One Friday afternoon last month, 60,000 tickets at $100 and up went on sale for a major music festival at MetLife Stadium in East Rutherford, N.J., before the headliners had even been announced.

It sold out in three hours.

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