Yogurtistan's online retail universe lets users create and customize an avatar, interact with others and make purchases.

Turkish gaming agency Yogurt Technologies announced the launch of a 3D virtual marketplace at the DEMO Spring 2012 conference in Santa Clara, California. Yogurtistan is an online world integrated into Facebook that lets users interact and shop in virtual stores created by brands. They can create a customizable avatar, try on clothes, chat with others, and buy both virtual and real goods. The aim is to revolutionize e-commerce and customer engagement, and game mechanics will also be utilized to keep the platform entertaining. Yogurtistan's CEO Cemil Turun said:

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