How Does Ford Market Cars To Millenials?

How Does Ford Market Cars To Millenials?

Car makers are trying to adapt in order to engage younger generations who seem to be more interested in mobile technology than cars.

Emma Hutchings
  • 2 april 2012

A recent Forbes article looks at the struggle car makers like Ford are going through to connect with younger generations who appear to be more interested in mobile devices than cars, and the strategies they are employing in order to attract them.

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