Car makers are trying to adapt in order to engage younger generations who seem to be more interested in mobile technology than cars.

A recent Forbes article looks at the struggle car makers like Ford are going through to connect with younger generations who appear to be more interested in mobile devices than cars, and the strategies they are employing in order to attract them.

The importance of digital connectivity to Millennials appears to be interfering with their interest in automobiles rather than contributing to it. So, while Ford managed to capitalise on this generational mania with its trailblazing Sync infotainment platform, the quick adoption of Sync by twenty-somethings actually may be a harbinger of trouble as much as evidence that Ford has this thing figured out.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in