In Brief

A much-anticipated, large-scale design concept will soon be revealed in Milan next week.

In  2011, Heineken invited designers from around the world to submit their portfolio for an opportunity to co-create a concept nightclub. 19 up-and-coming designers from Tokyo, New York, Milan and Sao Paulo were successfully selected in October. Since then, the diverse team members have been collaborating with each other to create a full-scale, immersive nightclub experience where innovative design is a crucial core of the project.

The nightclub will be unveiled during Milan Design Week, which will be held between 17-22 April, 2012. Mark van Iterson, Global Head of Design at Heineken, commented that:

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