After users accuse him of trying to emulate BuzzFeed, Denton jumps into the fray to accuse rival Jonah Peretti of 'stunt' tactics.

This article titled “Gawker unveils new comments system and Nick Denton immediately uses it to pick fight with BuzzFeed” was written by Brian Braiker, for guardian.co.uk on Thursday 26th April 2012 20.26 UTC

In announcing a facet of his site’s new commenting system, Gawker impresario Nick Denton caused a stir, naturally, in the comments. The publisher went on an angry tirade against his newest – and hottest – rival, BuzzFeed, calling out its two highest-profile personalities in the process.

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