What happens when you ask undergraduates to innovate by hunting, collecting, studying, dissecting, breeding and harnessing the "nature" around them?

Republished with kind permission from design consultancy BERG:

The project we ran in the spring with the Goldsmiths Design BA course was not ‘live’ in the sense that there was a commercial client’s needs informing the project, but it was an approximation of the approach that we take in the studio when we are working with clients around new product generation and design consultancy.

It was also an evolution of a brief that we have run before at SVA in New York with Durrell Bishop – but with the luxury of having much more time to get into it.

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