Guardian Partners Publishes Augmented Reality Advertorial [Headlines]
Interactive experience that was created with tech company, Blippar, gave readers the chance to win a subscription, watch video, and download the iPad edition.
The Guardian ran an augmented reality ad in their print newspaper on April 21st; readers were able to use their phones to enjoy an interactive experience that promoted the newspaper’s iPad edition. Guardian
Now Track More Ideas
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results
- Dunkin’ Donuts Pranks Coffee Fans With Espresso Activation
- How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling