In Brief

A fun new campaign for the fashion retailer takes a common digital images and puts it in an analog setting.

To promote the Spring/Summer 2012 Collection from Harvey Nichols in the United Arab Emirates, Y&R Dubai created an ad campaign that shows how the clothes make you stand out from the crowd.

In “Be Seen”, the Harvey Nichols customer is shown in color wearing items from the new collection. She clearly stands out from the people around her, who are seen as white figures with the ‘image not found’ symbol.

Harvey Nichols

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