Harvey Nichols Uses The ‘Image Not Found’ Symbol In Glossy Print Ads

Harvey Nichols Uses The ‘Image Not Found’ Symbol In Glossy Print Ads

A fun new campaign for the fashion retailer takes a common digital images and puts it in an analog setting.

Emma Hutchings
  • 11 april 2012

To promote the Spring/Summer 2012 Collection from Harvey Nichols in the United Arab Emirates, Y&R Dubai created an ad campaign that shows how the clothes make you stand out from the crowd.

Harvey Nichols Makes You Stand Out From The Crowd

In “Be Seen”, the Harvey Nichols customer is shown in color wearing items from the new collection. She clearly stands out from the people around her, who are seen as white figures with the ‘image not found’ symbol.

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