48-Hour Heineken Lockdown Stimulates Innovation From Industrial Designer

48-Hour Heineken Lockdown Stimulates Innovation From Industrial Designer
technology

Janne Kyttanen kicks off a competition aiming to redefine beer packaging, sustainability, materials and transport strategies.

Emma Hutchings
  • 18 april 2012

The Heineken Innovation Challenge is aiming to redefine beer packaging, sustainability, materials and transport strategies. To kick off the competition, industrial designer and 3D prototyping pioneer Janne Kyttanen was locked in a secret location for 48 hours, where he developed ideas and solutions for a more sustainable beer packaging. His creative process, which could be viewed via live-stream, provided inspiration for those who want to take part.

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