Will H&M Launch Stores For Older Women?

Will H&M Launch Stores For Older Women?
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Speculation is raging that the Swedish mega brand is gearing up to target its maturing market amid reports of dwindling profits.

Don Michael Acelar De Leon
  • 2 april 2012

Amid reports that Swedish retailer H&M hit a less-than-satisfactory profit margin for the first quarter of 2012, analysts speculate that H&M’s upcoming line of stores in 2013 will cater to the maturing market, as the fast-fashion company’s lines Cheap Monday, COS, Monki, and Weekday have long been identified with younger audiences.

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