The fast fashion retailer has announced that they will be opening a new franchise.

H&M – one of the world's largest clothes retailers – intrigued the fashion world on Thursday by pledging to launch a new chain.

The Swedish firm, which has 2,491 stores in 44 countries, kept details about plans to launch the stand-alone chain under wraps but said it will open in 2013 and it has “great faith in this new brand”. Guardian

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in