High-end car manufacturer targets the affluent with its new global partnership.

High-end car brand Bentley has gone into a global partnership with Starwood’s St. Regis and The Luxury Collection Hotels & Resorts. Bentley will provide its vehicles at many of the hotel chain properties, allowing guests to use them and enjoy a unique driving experience.

Joe Ashworth, Head of Customer Relations at Bentley Motors, commented that:

In looking at the luxury brand landscape, we have two unrivalled and pinnacle brands that complement each other in the luxury travel and hospitality sphere. With like-minded customers, we believe we are able to increase cross-marketing activities for the mutual benefit of our respective customer bases and our experiences to date tell us that luxury consumer see the fit.

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