How Two Men Who Knew Nothing About Fashion Have Altered Its Online Landscape

How Two Men Who Knew Nothing About Fashion Have Altered Its Online Landscape
technology

PSFK chats with the co-founder of Refinery29, Philippe Von Borries, about how two men started the one of the biggest trends in the world of women's fashion.

Laura Feinstein
  • 12 april 2012

If you’ve been following fashion or retail over the last five years, chances are you too have been converted to the cult of Refinery29. Part traditional editorial site, part interactive blogging community, mixed together with a healthy dose of  e-commerce, R29 has set an incomparable (and utterly addictive) template for what to watch in contemporary high and street fashion. Since its creation in 2006, it has become beloved by style enthusiasts across the globe, so it came as a surprise to us when we learned that the masterminds behind R29 (one of the most prominent drivers behind women’s fashion and trendspotting), are not only not women but never worked in the fashion industry prior to launching the site.

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